Benefit Cosmetics is a cosmetics brand founded in San Francisco, California in the 1970s and has always been linked to pop culture. Twins Jean and Jane Ford founded The Face Place in 1976, a boutique that sold make-up, gave beauty advice and waxed eyebrows and where everyone was welcome... just like today! Benefit's oldest product is Benetint which was originally used by an exotic ballerina to give color to her nipples. Today it is used all over the world as a dye of lips and cheekbones and is a real trend on social networks. Keeping stock of this product is a real challenge. At Benefit love challenges so they will be present at Comic Con Portugal 2022, because they believe that there is a very strong relationship between this event and the world of beauty and this relationship is still to be explored. The brand will be present to make known various products that are transversal to all genres, ideal for the day-to-day and allies of those who like to keep their eyebrows in place and makeup on point. One of the brand's most iconic product lines, the POREfessional line was created with the comic book universe as inspiration and has been widely associated with cosplay over the years. Benefit also partnered with Marvel with a limited, numbered special edition of the adventures of Spy Gal, the fictional character that illustrates the POREfessional line.